What is Marketing and its goal?

 What Is Marketing?

Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.

Professionals who work in a corporation's marketing and promotion departments seek to get the attention of key potential audiences through advertising. Promotions are targeted to certain audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs, and overall media exposure.

KEY TAKEAWAYS

Marketing refers to all activities a company does to promote and sell products or services to consumers.

Marketing makes use of the "marketing mix," also known as the four Ps—product, price, place, and promotion.

Marketing used to be centered around traditional marketing techniques including television, radio, mail, and word-of-mouth strategies.

Though traditional marketing is still prevalent, digital marketing now allows companies to engage in newsletter, social media, affiliate, and content marketing strategies.

At its core, marketing seeks to take a product or service, identify its ideal customers, and draw the customers' attention to the product or service available.

What Is the Goal of Marketing?

Marketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them. Networking with potential or past clients is part of the work too and may include writing thank you emails, playing golf with prospective clients, returning calls and emails quickly, and meeting with clients for coffee or a meal.